The Agentic Commerce OS
for Specialty B2B.
Autonomous agents handle procurement, catalog ingestion, compliance, supplier management, and demand intelligence — within guardrails you define. Built for manufacturers, distributors, and B2B merchants.
Managing clients across the supply chain? Apply as an MSP →
See it in action
Watch the Platform in Action
A full walkthrough of the Agentic Commerce OS — from reorder signal to approved PO, in under three minutes.
Full demo video will appear here
The Daily Friction That's Costing You Scale
Specialty B2B merchants at every stage hit the same walls. We built SusTern AI-Commerce specifically to remove them.
“500 SKUs. 15 variants each. A supplier just emailed you a 40-page PDF.”
Your team spends 30 minutes per product entering dimensions, materials, finishes, and certifications by hand — while new supplier drops pile up.
AI-PIM ingests the entire spec book in under a minute and auto-generates every variant.“Your RFQs live in email threads. Certs are in a shared Drive. Quotes are compared in Excel.”
Your team spends ~3 hours every day on supplier calls and back-and-forth emails — chasing quotes, confirming stock, and waiting on replies that stall every purchase decision.
Autonomous agents draft RFQs, collect quotes, auto-attach certs, and surface a one-click PO.“Your supplier's CE cert just expired. You found out when a buyer raised a dispute.”
Compliance docs arrive as email attachments, land in shared Drive folders with no structure, and expiry dates live in a spreadsheet nobody checks — until it's too late and a shipment is held.
Compliance Cert Library extracts issuer, scope, and expiry from every supplier PDF, fires renewal alerts at 60 and 30 days, and auto-attaches certs to every RFQ.Ready to see these solutions in action?
Book a DemoWhich Operator Are You?
SusTern AI-Commerce works differently depending on where you sit in the supply chain. We currently have live accounts operating at every tier.
Manufacturers & Suppliers
“You produce and distribute — managing inbound raw material procurement and outbound wholesale fulfilment simultaneously.”
One account handles both sides. Procurement agents draft RFQs from raw material reorder signals, compare supplier quotes, and surface bundled POs for approval. Wholesale buyers pull from your hosted catalog — compliance certs auto-attach, no re-entry.
- Inbound procurement and outbound wholesale on a single account
- Procurement agents draft RFQs from raw material reorder signals
- Your CARB, TSCA, OEKO-TEX certs auto-attach to every buyer RFQ
- Buyer approves PO → Sales Order appears on your account automatically
Distributors
“Managing supplier relationships, purchase orders, and retailer fulfilment — from a single operations layer.”
One RFQ dispatched to six suppliers simultaneously. Quotes compared on price, lead time, MOQ, and cert compliance. A draft PO is waiting the moment a SKU hits threshold — with zero email coordination.
- RFQ to 6 suppliers at once — not 6 email threads
- AI compares and ranks quotes automatically
- Draft PO ready the moment a SKU hits reorder threshold
- Retailer POs mirror as Sales Orders — no manual sync
Retailers
“Run your B2C storefront and wholesale procurement from one account — the same inventory intelligence driving both.”
Sell-through signals from your B2C storefront fire reorder proposals upstream automatically. Your wholesale back-office, AI Storefront, SEO, and product content all share one data layer — no spreadsheets, no duplication.
- B2C sell-through signals trigger upstream reorder proposals automatically
- Content Agent writes product descriptions and campaigns — no copywriter needed
- SEO Agent optimises every page across your catalog
- AI Storefront + B2C channel — managed from the same back-office
One Platform. Both Sides of Every Trade.
Every account can source upstream and fulfil downstream at the same time. The entire supply chain — manufacturer to consumer — on one platform, zero data entry duplication.
No Data Entry Duplication — Ever
When a retailer raises a purchase order and a distributor approves it, a mirrored Sales Order is automatically created on the distributor's account — with order management, invoicing, and shipping all in place. The same transaction, both sides, one platform. No manual sync, no re-entry.
A PO approved by the buyer auto-creates a Sales Order on the supplier's tenant — zero data entry
Contract pricing, cert libraries, and order history all stay on-platform — nothing lost in email
Key Capabilities. A Glimpse of the OS.
SusTern ships far more than fits on a page — these are some of the modules that define how agentic B2B commerce works in practice.
From Reorder Signal to Approved PO — Zero Coordination
The Procurement Agent monitors every SKU continuously. When a threshold is crossed, it drafts a structured RFQ — with product specs, technical requirements, cert demands, and delivery terms pre-populated. Quotes come back ranked by price, lead time, MOQ, and cert compliance. You approve with one click, or let FULL_AUTO handle it within your guardrails.
Spec Sheet to Structured Catalog in Under a Minute
Upload a supplier PDF and the AI-PIM extracts every attribute — dimensions, materials, finishes, certifications, variants — directly into your product catalog. What used to take 30 minutes per product now takes seconds. Variant explosion from spec books, bulk import entire product families, and supplier cert data travels with every product.
Every Business Acts as Buyer and Seller Simultaneously
The bilateral tenant model means every account on the network can source upstream and fulfil downstream at the same time. A purchase order approved by a buyer auto-creates a mirrored Sales Order on the supplier's account — with order management, invoicing, and shipping already in place. No manual sync. No data re-entry. One transaction, both sides.
Full Visibility Into Every Autonomous Action
The Agent Activity Dashboard gives you a live registry of all six agents — last activity, status, enable/disable per agent. The Activity tab logs every autonomous action with timestamps. The Outcomes tab shows aggregate time saved, RFQs drafted, POs created, and a full RFQ → PO conversion funnel. You stay in control of everything the agents do.
Manage Your Full Operation by Phone
A dedicated business phone number connected to the full operational intelligence layer. Ask about stock levels, trigger a reorder, check order status, or get a procurement summary — the way you'd speak to a colleague. Voice Layer works on any device, anywhere, with full context of your entire operation.
The Full Agent Suite,
One Platform
Ten specialized agents, each owning a domain of your operation — procurement, analytics, strategy, SEO, content, operations, document intelligence, fulfillment, CRM, and storefront branding. All running autonomously within the guardrails you define.
Platform Agents
Procurement Agent
Monitors inventory thresholds, drafts RFQs from reorder signals, evaluates supplier quotes with document intelligence, and surfaces bundled POs for one-click approval. Supports SEMI_AUTO and FULL_AUTO modes.
Analytics Agent
Sales order analysis, quote evaluation, demand signal detection, and 4-dashboard market intelligence: Market Intelligence, Optimization, Predictions, and Action Center.
Strategy Agent
Business strategy refreshes, growth opportunity identification, comparative visibility analysis, and business insights surfaced from your full operational data.
SEO Agent
Automated keyword research, product page SEO, media alt-text, schema markup, technical audits, and shop-wide SEO generation — running autonomously across your entire B2C and B2B catalog.
Content Agent
AI-written product descriptions, blog posts, marketing campaigns, and homepage content — informed by your catalog and business context. Full B2C content pipeline, no copywriter needed.
Operations Agent
Onboarding orchestration, store data sync, account management tasks, and platform operations — the agent layer that keeps your back-office running.
Document Intelligence Agent
Extracts structured data from supplier PDFs — certifications, compliance docs, contracts, and invoices. Scans cert expiry dates across your supplier library and fires renewal alerts at 60 and 30 days.
Fulfillment Agent
Monitors open orders for dropship PO requirements, routes orders based on inventory location, and escalates delivery SLA exceptions before they become customer problems.
CRM Agent
B2B account intelligence — segments wholesale buyers by order frequency and value, surfaces re-engagement signals for dormant accounts, and tracks buyer relationship health across your network.
Storefront Branding Agent
Manages storefront metadata, favicon, social sharing images, and browser theme. Assesses publish readiness, surfaces branding gaps, and keeps your brand identity consistent across all touchpoints.
Platform Capabilities
AI Product Intelligence (PIM)
Upload spec sheet PDFs or images — AI extracts structured attributes, certifications, and variants directly into your product catalog in under a minute.
Compliance Cert Library
AI extracts compliance certs from supplier documents — CE, RoHS, REACH, CARB, FDA, ISO 9001 and more — and auto-attaches them to every RFQ. Validity verified at delivery date.
Smart Inventory AI
Demand forecasting, ABC analysis, dead stock detection, and automated reorder signal generation — feeding the Procurement Agent with actionable signals.
Data Sufficiency Guardrails
Before executing any high-stakes action, agents assess the statistical depth and signal quality of underlying data — and self-block when the confidence threshold isn't met. The system knows what it knows.
Agent Activity Dashboard
Live agent registry with status and enable/disable per agent. Full activity log, outcome metrics (time saved, conversion funnel), and real-time audit of every autonomous action.
Supplier Discovery Feed
Browse products from your linked suppliers not yet in your catalog. Sell-through ranked, multi-select to an RFQ draft in one click. Supplier promotions tab with volume tier pricing.
Voice Layer
A dedicated business phone number connected to the full operational intelligence layer. Manage your operation from a phone call the way you'd speak to a colleague — on any device, anywhere.
Simple, Transparent Pricing
Plans by account type · Cancel anytime
Full OS — all 10 agents, voice layer, analytics dashboards, and AI storefront.
Full OS — all 10 agents, document intelligence, compliance automation, and outbound fulfilment.
Full OS across both sides — all 10 agents, voice layer, compliance, and analytics.
Ready to Scale Your B2B Operations?
See how SusTern AI-Commerce handles procurement, catalog complexity, and compliance — all in one platform built for specialty B2B merchants with complex, multi-supplier operations.
Managing clients across the supply chain? Apply as an MSP →